Product info: High End Point and Shoot Camera.
(http://www.imaging-resource.com/PRODS/LX2/LX2A.HTM)
Profile:
James, 38 years old, is a talented landscape architect. Young and striving, he is always opened to challenges and shows full of enthusiasm in his profession. To him, it is a real achievement to be able to create and complete a building that someone desires to live or work in. Due to the nature of his job, he works irregular hours and sometimes even spends long periods of time away from home. Because of his strong commitment to his work, he became successful in a short span of 6 years, at the age of 33. After which, he makes a decision to leave his company to set up his own private practice to continue to build up his career.
He is married to Christine, a 35 year old freelance writer who maintains a food and travel blog. They are currently childless after 5 years of marriage. James loves Christine a lot and appreciates her for being an understanding and supportive wife. In return, he gives her the same respect towards her profession and accompanies her on her work voyages to different countries to try various cuisines whenever he can make time. Over the years, James has become influenced by his beloved wife, who is a foodie fanatic, in terms of taste and appreciation for food. (Previously he is someone who eats to live)
James has enjoyed photography since his early teens. He is an amateur photographer and is most interested in recreational or travel photography as he is often excited and eager to capture the different cultures’ vibrancy and vivacity. He feels that being well traveled is important as it widens his perspective, makes him more knowledgeable and aware of the world. Also, he feels that in learning about the new cultures and ways of life, it can help trigger new inspirations in his architectural designs. He likes to travel light but does not like the hassle of carrying a bulky DSLR camera.
Bi-monthly, James and Christine will invite their friends over to their house for a dinner gathering. After which they chill out at their inbuilt bar lounge, playing smooth satin jazz music and engaging in discussions and share about their work and travel discoveries with their guests.
4 Pleasure Analysis
Physio-Pleasure:
-James enjoys listening to smooth satin jazz tracks when he is unwinding from his hectic and demanding work. (Appreciation pleasure)
-He sometimes also enjoys night spins around the city as he likes the refreshing feeling of the air brushing past his face.
Socio-Pleasure:
- Every two months, James will host a dinner cum drinking gathering at his house to chill out and catch up with his friends about work and travel.
- His treasures his wife a lot as she is the most endear person in his life. To him, nothing is more important than maintaining good and healthy relationship with her. (Need Pleasure)
- James enjoys cooking with his wife, a food guru, as it is a means to build up their relationship.
Psycho-Pleasure:
-James often shares his travel photos with his friends. He feels a sense of achievement when they praise his good photography skills.
-As he looks at his photographs of the different places he has set foot on the world, he believes he is pretty well traveled and knowledgeable. (Appreciation Pleasure)
-Takes pleasure in playing the good husband role. (Need Pleasure)
-Building a comfortable and pleasant environment in which his customers desire to stay in.
Ideo-Pleasure
-Believes in risk taking and open to challenges. Even though he was very successful in his company, he decided to leave and set up his own private practice.
-Family comes before work. He priorities his wife as number 1. (Need Pleasure)
-James is a reasonably rationale person. In terms of product, he values functionality and practicality more than anything else. While DSLR may be a very functional camera, James believed as a photo enthusiast, he should be able to get the most out of his sophisticated Panasonic Lumix LX2.
“Product Benefit Specifications” of James’s Ideal Hand phone
Criterias for Style
- sleek, sophisticated to accentuate his taste and distinctive sense of style.
-Compact, light weighted to meet his work demands of having to travel around to meet clients and making trips to the sites where the new building is to be built.
-The phone should be of a corporate design, an epitomy of power and performance.
Criteria for Function
- Cutting edge features with ergonomic forms such as an inbuilt wireless LAN, voicemail, sms to maximize his productivity at work
- Multimedia capabilities with spacious storage to keep his travel photos, music files
- Media centre with an interface to manage his favorite jazz tunes and video files
-At least 2 Megapixel inbuilt camera that supports both still images and video capturing.
Recommended phone...
O2 Xda Atom Life
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