Final Reflections: NM4210

In retrospect, this module has completely changed my perception of what user experience design is. Before this, I did have a preliminary idea that UX was to design something that was user centric, but I did not expect that there were so much more work going on behind this whole UX thing!!

The most interesting I had learnt was designing for personas. It didn't make sense to me at first, to design for a pseudo character who didnt exist in the first place! Mr. Reddy mentioned in class that it was better to design for one person, rather than to design for a large segment as you will tend to lose the focus of the design and end up catering for all (to the extent of none!). He also added that designing for a wide audience does not necessarily mean that some of these people will buy the product. However, if you designed for a particular one person, the product becomes exclusive and belongs only to that person. It does not seem to fit the 'probability' theory working in my head and I wasn't really enlightened until I started to create my own personas. I suddenly understood Mr. Reddy's point that we have to think of personas who will like what type of design and buy what kind of product.

And also after reading the article of 'smoke and mirrors' I further understood the usefulness of qualitative research. Instead of the idea of 'probability'- Design for wider audiences equates to higher chances that some of them will purchase the product, we should think about maximizing the chances of having a particular persona purchasing a specially tailored product to their needs and wants.

But even after learning about the research methodologies about understanding our users, to apply it was really difficult. It is easy to speak of using what kind of methods to gain insights to users experience but in actual fact, it is very hard to execute it.

I have stumbled many times when working on our final project on creating the health monitoring device for elderly. It seemed rather commonsensical while conducting the interview-experiment. By asking users to perform tasks and asking them to vocalize their thoughts was really a chore and a weird experience! More importantly, it was necessary not to reveal too much or give assistance to the users and as facillitators even if it were always tempting to do so. Hence, in my opinion, while qualitative user experience methods may 'seem' easier to conduct, it is definitely not more straightforward than quantitative methods.

Through this course, it has been reiterated many times that to truly create a user centric product, a designer should design for the user, and not for 'himself' . I guess this undeniably conflicts with the designer's ego as it is innate in a designer to want to let his creativity and imagination run wild. While creativity and innovation is crucial, building a user centric product is still about creating the desired experience a user should have based on his interactions with the product. Even though I'm still trying to digest this whole thing about UX design, I believe throughout this course, I have grown to appreciate the importance of this aspect in the design process. : )

User Research: Smoke and Mirrors

The article delivers an interesting argument about design-driven qualitative research versus QA- and performance-oriented quantitative research. It questions and re-explores the usefulness as well as the skeptism of quantitaive research; whether the numeral results are a good justification for the basis of certain design decisions.

Fahey argues that to many user experience designers and firms, the wide options of scientific tools available and its (overrated?) value given to those tools is sometimes seen as a facade to doing the real job: 'being expert designers who draw on deep experience and good instincts.' Instead of relying blindly on statistical results, experience designers should pry deep into the minds of users and get to the crux of understanding their experiences, which provides far more accuracy than what mere numbers can tell.

The article also debunks the 'fad' over the eyetracking design tool, saying that it provides only a superficial understanding of what users are looking at. Also it cannot making meaningful interpretations but only generalizations. For instance, if a user is look at a particular spot , does it mean that it is because it is pleasurable to do so, or is it because the user is trying to make sense of what it is? Since each person's evaluation on a product is so subjective, how then is it possible to use objective methods and 'cold hard' numbers to understand a subjective issue?

Fahey however, talks about making use of scientific research when it comes in handy, especially when politics come in play- when pitching your ideas to bosses or stakeholders who probably accept or understand nothing but numbers, to convince them them adopt or fix the problem at it's right spot.

It seems important not to belittle what user experience research can offer. User experience research, conducted through relatively cheaper methods like card sorting, ethnographic observations, personas etc. can help to steer design decisions in the right direction and probably even provide better insights than what fanciful and expensive quatitative tools can do.

It seems easy to speak of it, but in actual fact, user experience research is not easy as it sounds. Because of its subjective nature it is difficult to get a definite solution to a design problem. On top of that, it is not the culture of users to 'think aloud' and vocalize their thoughts. Moreover, interviews conducted during usability testing must be carefully conducted such that it is not steered to a biased answer. Comments from the users should come intuitively and naturally. Hence, careful thought must be in place whenever setting tasks and interview questions. The difficulty to grasp the user's trail of thoughts because it is so random is, in my opinion, the main obstacle that most experience designer must tackle. Beyond that it is the materializing of user's thought into design solutions.

Final project: Designing for User Experience

For this project, my group embarked on designing a health monitoring product for the aged. Our society is aging and with the demands of today's fast pacing world, it is impossible to give 100% care for our aged. Hence, we propose to create a product that can allow the elderly to be constantly in check of their health status and for neccessary signals to be sent to their families during times of an emergency.

User Research

Target Audience

Elderly prone to health risks that need continuous monitoring. This is especially the case for elderly who have just undergone surgery and need special monitoring.

Our team conducted an ethnographic research and found that problems elderly face when using a health device are :

1) the complicated information displayed on the health monitoring device
2) Small textual information on the device
3) Buttons that are multi-function
4) Too many measurable entities in one device
5) Wearing devices on their bodies as it is not part of their culture

Expertise Interview

· Wrist is an accurate measure of heart rate and blood pressure, but not body temperature.
· Body temperature is usually taken in the mouth, underarm, ear or rectum.

About the Product

Our product will be an integrated, real time health-monitoring device that is able to transmit signals to appropriate parties in times of impending emergencies. With a GPS system embedded in the device, the product is able to track the location of the elderly during the crisis. It will be seamlessly incorporated as a product that can be part of the daily life of the aged.

Measurable Entities of product

-Heart Rate
-Blood Pressure
-Body Temperature

Design of the High Fidelity Product

(Back view)


How it works

Before its usage, there is an administrative step to complete. First, the product is registered online with user's personal information and contacts of doctors or children of elderly added in beforehand. ( http://www.comp.nus.edu.sg/~vohuutie/nm4210/login.html
). This is to allow automatic relay of messages in times of an emergency. A GPS tracking system is in place to know the exact location of the elderly during an emergency.

After registration, the users can start to use it. The product is to be worn constantly on the elderly's hand. On the wrist, the product can measure blood pressure and heart rate in real time.


To see health status, the user must press the mode button once. To check for the next measured entity, the user simply presses the mode button another time to change the screen. A light signal will inform the user the health conditions (Green = good, Amber= warning, Red= danger).


When not in use, the product will perform like a wrist watch. In times of emergency, the light signal will be illuminated in red, the alarm will sound, and a message is automatically sent to families.

In order to take a temperature reading, elderly have to slip the product face from the strap and place the sensor behind into their ears and push the mode button once. Should the body temperature raise beyond the safe range, the same automated message is sent.

In the event where there is an emergency but no drastic change in heart rate or blood pressure is recorded (for e.g. when an elderly falls down), the elderly can press and hold the 2 emergency buttons located just above and below the product face for two seconds to sound an alarm and send a message to seek for help.

Apart from taking health reading in real time, the product is also useful in information recording. It can be connected to the computer to allow transfers and updates of health information in the software. The data collected will also be sent to the hospital database and documented on a daily basis. This serves as an updated patient’s record that the doctors can keep track, before the next medical appointment.


Pressing the mode button to check for heart rate readings

Pressing the emergency button

Slipping out the product face

Taking body temperature

Experience Strategy

1) -User Experience goals our team hoped to achieve:

o Peace of mind
o Trust
o Easily incorporated as part of lifestyle
o Health-conscious statement to peers
o Value longevity

2) - Business Strategy

Sales model

• Product will be first promoted to hospitals as a recommended device for their patients. (Point of entrance)


• Can be bought from hospitals or over the counter in pharmacies with doctor’s prescription.For infrequent users who do not wish to purchase the device for a short term usage, (for example elderly who have just undergone operation) they can rent the device from the hospital for a period of time.

Marketing

• Has to be heavily marketed as easy to use and help to enhance health through channels that the aged normally subscribe to


• Viral Marketing


• Doctors testament to the product’s use

Government subsidy and support

• Pamphlets or brochures in hospitals or clinics.

Final User Evaluation

• Product appearance is pleasing
• Easy to learn
• Easy to use ( multifunction button, simple interface)
• Light signals are useful
• Large LCD aids visibility
• Trusts & feels safer with the product
• Face is too big and heavy
• Difficulty in slipping the face back into strap
• Difficulty in wearing the product

While the product is generally thought to be easy to use, many respondents mentioned one common difficulty. They found that it was easy to remove the product face from the strap, but problematic to put it back because of the strength of the clip (behind the product face) as well as the flimsiness of the strap. Apart from this, most found that the product was straightforward to use. On the whole, there is a good level of acceptance of product by the elderly. Most respondents said that they are willing to adopt its use because they feel a sense of control when using the product and also feel safer with the device.

Assignment 3: Design Probe

Improving Learning Experience in Lecture Theatres.

Lecture Hall in scrutiny: LT11


For this task, we adopted two methodologies: Ethnographic study and Laddering.

I Ethnographic Study
-Observed at 2 different timings
-8.00-10.00a.m., 4.00-6.00p.m

Here we have identified:

a) Non-human factors


1.Environment

• Big class group



• Air-con too cold



• Noisy doors- around 10% of students are observed to have turned their back to look at latecomers. Also, lecturer paused for 2 seconds before carrying on his lecture.



• Lack of power points for long lectures



• Lack of interaction with lecturer other than breaks



• Small and low tables



• Faulty wired clip-on microphones
  

2. Time

• 8.00a.m. – Too early



• 6.00p.m – Too late

b) Human Factors

1. Students

• Noise level



• Late comers due to morning traffic jams



• Too tired on Monday mornings



• Short attention span



• Book seats for friends



• Do not want to seat in front

2. Lecturers

• Language issues



• Speed of Speech



• Does not engage students in lecture discussions



• Tied back to class size issue



• Do not post notes early
  

II Laddering

Reference A: Mr. Y, Science Faculty Student, Year 3

What is one thing you’d like to change about LT11?
Y: Definitely the chairs and its spatial arrangement.

Why the chairs?
Y: They are too hard for my liking. Furthermore, the narrow spacing doesn’t allow me to rest my leg in a straight line. I have to tilt my legs a little to the side and it causes discomfort to me. The seats are a problem for people with longer legs I supposed.

Why the spatial arrangements?
Y: Firstly it’s due to the leg space issue. Secondly when most seats are taken up, latecomers like me have no choice but to take the left-most or right-most seats at the top. The view from there sucks, especially when you have to stare at the slide for the next 2 hours. And it doesn’t help with the artificial lighting.

Why is there a problem with the lighting?
Y: Well, the lighting makes the lecture hall dull, which makes it harder to concentrate.

Reference B: Miss C. FASS Student, Year 2.

What do you not like about LT11?
C: The tables are too small, it can only either fit my notes and pencil box, or the laptop, but not both.

Why do you think it is important to have a bigger table?
C: With a bigger table, I can fit more studying resources and also put my must-have cup of coffee on the table.

Why do you need a cup of coffee for every lecture?
C: So as to prevent myself from falling asleep and also to keep myself warm

Why will you fall asleep?
C: Because it is too early for a boring lecture!

Why do you think it is boring?
C: The lecture content is super dry.

Why is the lecture dry?
C: Well, because it doesn’t help when the lecturer is merely reading off slides. No video, no nothing for us students. Quite pointless to turn up for lecture.

Why do you still turn up for lecture?
C: ....

Thus, we can see that from the first reference, the respondent’s main issue is with the physical surrounding affecting the quality of the lecture. And as for the second respondent, she points to the human factor (i.e. the lecturer) as a main factor in the quality of her lecture experience.

Recommendations:

Hence, as from our 2 pronged research, we propose the following recommendations:

•Non-Human Factors

1) Large windows to admit more light.

Some health reports have recognized that constant indoor lighting could pose to our physical and spiritual health. Furthermore, research have shown that exposure to natural lighting can enhance students’ learning progress and achievement in schools(Heschong Mehone Group, 1999). The benefits of conscious exposure to natural full-spectrum light includes better achievement and behavior in school and fewer absences from work.

2) Comfortable seats that are ergonomically designed

Sitting on a chair for countless of hours a day has notable effects on students’ bodies. An uncomfortable chair can constrain our bodies and lead to prolong pain and strain in the long term. Chairs are essential for promoting good postures. Adjustable functions allow the individual user to make the chair work well for his or her specific needs. Thus, with the achievement of comfort, learning process can also optimized.

3) Power points to be supplied under every desk.

Low battery life and the lack of power points in lecture halls has impeded the use of laptops during lectures. With power points in place, this is to counter late uploading of lecture notes or to get the latest updated copy. Also, it encourages efficient note taking & multitasking e.g. doing supplementary research or related material lookups, promoting flexible and mobile learning.
Prevent distraction of other students without laptops.

However, there might be abuses. For example, students without laptops are usually distracted by students with laptops who are sitting below who sometimes will be chatting on MSN, surfing youtube etc. This brings in the problem of responsibility in students themselves.

4) Install doors with a mechanism to prevent slamming or creaking

It could probably be a slow close mechanism whereby the door when closing, at mid-way pauses for about 3 seconds before closing gently and silently. With minimal noise levels, there is less hindrance which can affect the lecturer’s ability to teach. Students can then get the best out of their lecturers, thus optimizing learning experience.

5) Smaller class size

With a smaller class, quality of classroom interaction is enhanced. More personal attention will also improve discipline in lectures. Discussions can be thrown to the floor and feedback can be more easily obtained due to the closer proximity. Perhaps with smaller classes, the need for microphones will be less relied upon as well.

•Human Factors

i) Culture

1. Students
a. Start lessons from 10
b. Mandatory rest

As the university life of a student is pretty hectic, with endless projects and datelines never failing to come, lectures should have the tradition of starting at 10 a.m. to allow adequate amount of rest for students.

2. Lecturers
a. Democratic experiential education
b. Better classroom preparation
i. Multimedia resources
ii. Post notes early
c. More interaction in class


Perhaps lecturers should adopt democratic experiential education in which students help to design curriculum. This way, students can become ‘knowledge creators’ and ‘knowledge learners’ at the same time. Experiential makes the subject lively and more interesting. With interest stirred, learning becomes an easier feat and more effective. Instead of planning a neat packaged curriculum, lecturers should review their learning activities organized, and respond correctly to students’ reactions of these activities. Also, lecture resources should be made available to students early to maximize their learning.

Despite the whole list of recommendations, we recognize that there'll be limitations in the solutions we have offered.

a.Budget
•NUS complains not enough funds for maintenance and upgrading.

The Lecture Hall 11 has been recently renovated 3 years ago and is still generally new. It will be costly and impractical to rebuild it again, especially with the limited funds from NUS to embark on upgrading. Furthermore, NUS fee hikes in the last few years have received backlashes from students and parents, causing some commotion and displeasure.

b. Resistance to Change
•Less outspoken students

Students should take responsibility in their own education, and learn how to respond and interact to create the best learning experience. However, Singaporean students are seen to be less likely to take the initiative to speak up, and they do so only unless they are posted a question by the lecturers. It is not so much of a culture in the Singapore culture to challenge the lecturers, to put forth their own ideas and participate actively in class. Since it is in the Singaporean students to keep their mouth shut and accept whatever that is given to them from the lecturers, it becomes an obstacle to implement the democratic experiential learning.

c. Logistic issues

If the recommendation of breaking up LT11 to smaller classes to facilitate interaction and enhance learning experience comes through; there will be a huge issue with not having enough lecturers, since LT11 was designed for a mass lecture style. Also, building the new classroom etc. pose as a huge logistic issue.

Ass 2 : The 4 Pleasures Analysis

Product: Silver color Panasonic LUMIX LX2 camera.
Product info: High End Point and Shoot Camera.
(http://www.imaging-resource.com/PRODS/LX2/LX2A.HTM)

Profile:

James, 38 years old, is a talented landscape architect. Young and striving, he is always opened to challenges and shows full of enthusiasm in his profession. To him, it is a real achievement to be able to create and complete a building that someone desires to live or work in. Due to the nature of his job, he works irregular hours and sometimes even spends long periods of time away from home. Because of his strong commitment to his work, he became successful in a short span of 6 years, at the age of 33. After which, he makes a decision to leave his company to set up his own private practice to continue to build up his career.

He is married to Christine, a 35 year old freelance writer who maintains a food and travel blog. They are currently childless after 5 years of marriage. James loves Christine a lot and appreciates her for being an understanding and supportive wife. In return, he gives her the same respect towards her profession and accompanies her on her work voyages to different countries to try various cuisines whenever he can make time. Over the years, James has become influenced by his beloved wife, who is a foodie fanatic, in terms of taste and appreciation for food. (Previously he is someone who eats to live)

James has enjoyed photography since his early teens. He is an amateur photographer and is most interested in recreational or travel photography as he is often excited and eager to capture the different cultures’ vibrancy and vivacity. He feels that being well traveled is important as it widens his perspective, makes him more knowledgeable and aware of the world. Also, he feels that in learning about the new cultures and ways of life, it can help trigger new inspirations in his architectural designs. He likes to travel light but does not like the hassle of carrying a bulky DSLR camera.

Bi-monthly, James and Christine will invite their friends over to their house for a dinner gathering. After which they chill out at their inbuilt bar lounge, playing smooth satin jazz music and engaging in discussions and share about their work and travel discoveries with their guests.



4 Pleasure Analysis


Physio-Pleasure:

-James enjoys listening to smooth satin jazz tracks when he is unwinding from his hectic and demanding work. (Appreciation pleasure)
-He sometimes also enjoys night spins around the city as he likes the refreshing feeling of the air brushing past his face.


Socio-Pleasure:

- Every two months, James will host a dinner cum drinking gathering at his house to chill out and catch up with his friends about work and travel.

- His treasures his wife a lot as she is the most endear person in his life. To him, nothing is more important than maintaining good and healthy relationship with her. (Need Pleasure)

- James enjoys cooking with his wife, a food guru, as it is a means to build up their relationship.


Psycho-Pleasure:

-James often shares his travel photos with his friends. He feels a sense of achievement when they praise his good photography skills.

-As he looks at his photographs of the different places he has set foot on the world, he believes he is pretty well traveled and knowledgeable. (Appreciation Pleasure)

-Takes pleasure in playing the good husband role. (Need Pleasure)

-Building a comfortable and pleasant environment in which his customers desire to stay in.


Ideo-Pleasure

-Believes in risk taking and open to challenges. Even though he was very successful in his company, he decided to leave and set up his own private practice.

-Family comes before work. He priorities his wife as number 1. (Need Pleasure)

-James is a reasonably rationale person. In terms of product, he values functionality and practicality more than anything else. While DSLR may be a very functional camera, James believed as a photo enthusiast, he should be able to get the most out of his sophisticated Panasonic Lumix LX2.


“Product Benefit Specifications” of James’s Ideal Hand phone


Criterias for Style

- sleek, sophisticated to accentuate his taste and distinctive sense of style.

-Compact, light weighted to meet his work demands of having to travel around to meet clients and making trips to the sites where the new building is to be built.

-The phone should be of a corporate design, an epitomy of power and performance.


Criteria for Function

- Cutting edge features with ergonomic forms such as an inbuilt wireless LAN, voicemail, sms to maximize his productivity at work

- Multimedia capabilities with spacious storage to keep his travel photos, music files

- Media centre with an interface to manage his favorite jazz tunes and video files

-At least 2 Megapixel inbuilt camera that supports both still images and video capturing.


Recommended phone...

O2 Xda Atom Life

The official Assignment 1

Today's Spectacular Product: SPECTACLES!

#1 The Funky, Trendy Spectacles




Fashionable eyewears are making the statement these days, and it's not just restricted to the sunglasses. Increasingly, it is becoming a popular amongst youngsters. These are affordable and comes in wide ranges.

Visceral:

-Frames designs are bolder, louder and comes in different patterns, shapes and colors.
-Attractive, attention seeking and unique.

Behavioral:

-While some of these do serve the function of a spectacle, there are also many people who wear the spectacle as a fashion accessory to match their outfit.
-As an accessory, the lenses are usually made of poor quality, which may even worsen one's eyesight.
-Brittle frames.

Reflective:

-Considered a youngster's 'image' thing
-Attach notions of 'cool', 'in', and 'fashionable'

#2 Transition Spectacles



Spectacle has advanced photochromatic lenses which can rapidly darken to become as effective as sunglasses when the wearer is outdoor. When indoors, it will change back to become as clear as ordinary spectacles.

Visceral:

-Appearance is simple and sleek, with a sophisticate touch.

Behavioral:

-Lens tint varies according to UV rays making it a multipurpose spectacle.
-Effective in protecting our eyes from UV-rays and the glaring sunlight.
-Good choice of spectacle for drivers.

Reflective:

-When indoors, it looks just like another simple and modern spectacle.
-No one will notice it until the wearer goes outdoor.

#3 LOTOS Spectacle



Stephan Schmidt, owner of LOTOS Gold Jewelry Diamond Eyewear. His dream is to offer 'the most beautiful gold glasses in the world'. LOTO's emphasis is its finest materials and noblest glasses settings.

Visceral:

-Luxurious and high class.
-Diamonds and gold make the spectacle look pricey and exclusive.

Behavioral:

-Made of the finest material and glasses thus its high quality is ensured.
-Hand manufactured aspect and good reputation further ensures the product durability.
-Functions like a normal traditional glasses, no advance lenses or what nots.

Reflective:

-Diamonds and Gold are symbols of high social standing and affluence.
-Fact that it is hand manufactured and not mass produced makes spectacle rare.
-Made for selected public: owner must be one of exquisite taste.
-Elevates one's self image and reputation.

My Reflections:

Though it may be the same product, people are seeking to be satisfied in different ways. Some may look for a spectacle for functionality, like transition glasses, while some may be searching for a spectacle to join in the fashion fad or to stand out from the rest. Perhaps it is also possible to argue along the Maslow hierarchy of needs. Once certain aspect has been satisfied, people climb upwards to fulfil their desire for more prestigous products. From this assignment, I learn that there is no specific crowned best product. The best product will be one that matches and complements the user's needs and tastes.

Assignment 1: Bad Design-capture user reaction

Capture user reaction
Their feelings towards the product
Lesson they learnt from the interaction
Their impression on brand
Your reflection on the product and user reaction


This is a story of a 50 year old housewife, Mrs Mak who had just bought a new household cleaning tool called the "MAGIC MOP" to clean her house. This mop was different from the traditional mop. Firstly, instead of the soft strands of water-absorbing soft fabric, it was made of sponge. Secondly, it has an additional inbuilt wringer function on the handle of the mop to squeeze the it dry.

However, much to her dismay, the mop wasn't as magical as it seems.

Below are pictures of MAGIC MOP







#Complain 1: NO STRENGTH LA!

The grip wringer handle is so frustratingly stiff it requires alot of energy and effort to pull it up in order to squeeze the sponge. This defeats the whole purpose of the design of the MAGIC MOP since its function is to make the whole cleaning feat easier by eliminating the cumbersome process of manually wringing the conventional mops.

#Complain 2: WORKS UNI-DIRECTION?!

Unlike the water-absorbing soft fabric strands that can move freely and smoothly in different directions, the sponge in MAGIC MOP creates alot of friction and irritating squeaky sounds when it is being pushed in the direction away from the user. Hence it only works best when the mop is being dragged inwards to the user, making the user looking quite queer.

#Complain 3: WASTE OF TIME AND MONEY!

As you can already see, cleaning seems more troublesome and tiresome with the use of MAGIC MOP. In fact, Mrs Mak commented that it takes twice the effort and time to clean the house, compared to using conventional mops. The poor design of the mop not only drains the energy of the user, it also decreases one's efficiency. She feels that she'll be better off using her cheap traditional mop and bucket wringer. "At least using body weight to squeeze the mop is far less tiring than trying to pull the grip." she added.

Lesson learnt:
Mrs Mak expressed regret for not taking a closer look at material of the sponge. It would have been easier the sponge was softer or if it were wrapped around with a layer of soft fabric to counter the friction problem. Also, she learnt to test the product personally instead of trusting the demonstrator, who had turned out to be a man.

Impression on Brand:

The score on brand impression is pretty low. MAGIC MOP has failed in its promise to make Mrs Mak's life easier. She feels that it is not a trustworthy brand and will not make any future purchase of its products.

Reflection:

In my opinion, the designer of the product deserves some credit for coming up with the hybridization of functionality of a wringer grip in a mop. However, the inconvenience in use has not done justice to the product's unique design. The usability factor of it has not been considered, in fact it works totally in the opposit to what it preaches. The grip for wringing should be versatile and as effortless as possible. My suggestions is to fix in a lubricator or rollers inside the hinge of the grip so as to ease the pulling action.

From this assignment, I learnt that product design is crucial in making or breaking a product. Especially with mops being such a low-involvement product purchased by largely housewives, it is often dependent on the spread of word of mouth by previous users. If the experience of the user is bad, it will definitely affect the reputation and eventually the sales of the brand. Hence to avoid this problem, products should have user experience testings to gain insightful feedbacks and comments that may bring "light" to areas necessary for improvements (these often obscured in designers' eyes).

not another blog!

Phew, my brain always get constipated when it comes to naming a new blog. +__+ now that it's done, welcome to my new playground!